What leads to what
replaces: nothing — no incumbent offers this at all
salon_bookings.csv
1,175 rows · 17 columns · 253 days · no cleanup asked for
Booking ID,Booked On,Appointment Date,Client Name,Client Email,Client Phone,Loyalty ID,Loyalty Tier,Loyalty Points,Birthday,Member Since,Service,Provider,Quantity,Total Paid,Promo Code,Status4965,2025-11-01 00:00,2025-11-08 00:00,Ben Hume,ben.hume@gmail.com,612-555-1313,LC7313,Bronze,142,03-20-1973,2025-11-04,Balayage,Renata,1,$142.50,NEWCLIENT25,Completed4799,2025-11-08 00:00,2025-11-10 00:00,Ben Duarte,ben.duarte@outlook.com,612-555-1261,LC7261,Bronze,0,08-14-1998,2025-11-10,Balayage,Mika,1,$190.00,,No Show4560,2025-11-01 00:00,2025-11-11 00:00,Gus Ueda,,612-555-1188,,,,,,Colour,Del,1,$110.00,,Completed5098,2025-11-01 00:00,2025-11-11 00:00,Wren Alvarez,wren.alvarez@outlook.com,612-555-1360,LC7360,Bronze,65,05-13-1989,2025-11-04,Treatment,Josie,1,$65.00,,Completed
+ 1,171 more rows → 374 people
WHAT LEADS TO WHAT — Salon / clinic / appointment services
374 clients across 253 days
10 regulars are quietly spending less than they used to
Rosa Pike (7 visits) — was $145.00 a visit, now $47.50 (-67%)
Ada Quill (6 visits) — was $190.00 a visit, now $65.00 (-66%)
Discount-acquired clients may come back less often — 75% against 83%, on too few to call
First visit on an offer — 75% came back (95 of 127)
First visit at full price — 83% came back (205 of 247)
Clients who first came in on a quiet day come back more often — 87% against 76%
First came in on a quiet day — 87% came back (123 of 141)
First came in on a busy day — 76% came back (177 of 233)
Do this 2
- These are still coming, so this is a conversation at the chair rather than a win-back campaign.
- A rush is only worth staffing for if the people in it return. This says whether yours do.
1 more finding on the sheet · 228 minutes of desk work this replaces · 1 thing this file could not answer, named rather than guessed